Two small children, a house to try and clean, meals to try and cook, this blog… I’m not quite busy enough these days so I’m setting up a new business! Apples & Pips is an online shopping  offering fantastic parent, baby and toddler products from some of my favourite brands and the shop is launching on October 8th 2016!

What’s In A Name?

Inspired by Phil and I being the apples raising our little pips, as well as being a nod to our family home nearby to Sir Isaac Newton’s birthplace and famous apple tree, Apples & Pips is a personal name and one that I feel really works for the type of brand I’m aiming to build.

I wanted the name to represent our family, because without Phil, Toby and Martha this shop wouldn’t exist. It’s also sort of an extension of my blog in a way, Budding Smiles is after all about the nurturing and growth of our family.

What Will You Find There?

I want to give parents a bit of everything for themselves, babies and toddlers, catering for the needs of parents with quality being the main priority.

Most of the products you’ll find on Apples & Pips are UK based brands and many have been set up by parents just like me. I want to support other small businesses because there’s room for us all and I’m so proud to be able to provide my customers with some of the brands and products that Phil and I have adored since having Toby and Martha.

Some of the great brands whose products you’ll find in the shop include:

  • Lamb & Bear
  • Lil Cubs
  • Mama Designs
  • Boo Chew
  • BundleBean
  • Tickle Tots
  • This Mama Does
  • Handmade Gorgeousness
  • Lily Pod
  • Snoozeshade
  • Milla
  • Natural Birthing Company

… And more!

Building the product list takes time, so my hope is that as Apples & Pips grows I will get many more amazing brands on board whose products really fit in with those I’m already selling.

Proud To Support MAMA Academy

I’ve been a supporter of MAMA Academy since Toby’s pregnancy and think that the work the MAMA team does to help reduce the UK’s stillbirth rate through education is incredibly important.

I will be donating 10% of my profits to this wonderful charity. No “When I reach X number of sales”, no upping my prices to compensate for the donation, no marketing ploys. Just a simple donation at the end of the financial year for 10% of  whatever profit I’ve made.

Why Shop At Apples & Pips?

Because I’m lovely and you want to help me make a successful business..?

Okay, you’ll need more than philanthropic intentions! So how about this:

  • I’m not marking up the prices – I will always sell in line with the brand’s own prices, including sales
  • Supporting charity – You can get a happy feeling when you click ‘Buy’, knowing that some of your hard earned cash is going to a worthy cause
  • Great quality products – I’ve if not used the products personally with my own children then I know people who have and who love them
  • Free delivery – The price you see  is the price you pay, simple
  • I’m lovely and you want to help me make a successful business – *Wink* Well, you can’t blame a mama for trying!

Where Will We Be?

The gorgeous Apples & Pips shop – built by my talented hubby Phil – goes live THIS SATURDAY!!

October 8th 2016 is the big day and to celebrate, I’m hosting a launch party over on the shop’s Twitter page from 10am until midday on Saturday. You can win vouchers for the shop and products from some of the lovely brands I’m selling. I’d love to see you there, so simply follow @applesandpips and use the #APLaunchParty tag to join in with the chat and fun!

Not on Twitter? Don’t worry, I’ll also be giving a voucher away over on the Facebook page so hit the ‘Like’ button to keep up with the latest Apples & Pips news and to see when the giveaway launches.

I’m excited, nervous and a little delirious about setting up a new business but I’m so passionate about this and will do everything I can to make it a success. I really hope that you will join me on this journey and if you are after products for yourself, your kids or gifts for others then please do come over and browse the products I have available.


If you’re a brand with a fantastic product and would be interested in seeing it sold through Apples & Pips then please do get in touch with me on [email protected] for a chat.